June 2017 to present: Editor of ‘Outlook’ Parish Magazine
I have been editor of my local parish magazine, OUTLOOK (Great Dunmow and Barnston) since August 2017. Thank you, Sally, for your training, and help and advice as co-editor. See tribute below.
From June 2017, over several months of training, I became familiar with the features of Microsoft Publisher, the design programme for the 40 page, A5 magazine.
My role is, firstly, to rearrange the twenty pages of adverts each month; secondly, to receive and research editorial from contributors for the other twenty pages – these features are changed into house style and proofread; finally, illustrations and images are added to give interest. The magazine is delivered to a distribution area of 4,550 houses and growing.
This is a voluntary position, along with 5 other talented people, giving their valuable time for a charitable cause.
“After ten years of loyal service as editor of OUTLOOK, Sally is finally stepping down. She has done a wonderful job of training her successor, Annie Deakins, who is taking over as our new editor.” Endorsed by Elaine – Publicity Group, St Mary’s Church, Great Dunmow; November 2017.
“My thanks to Annie, who has taken on the role of editor of OUTLOOK with such energy and enthusiasm.” Sally, retired editor of ‘Outlook’ Parish magazine; January 2018.
September 2017: After the SfEP Annual Conference in September, I wrote a summary of a seminar I attended. Here is the item as it appeared in ‘Editing Matters’, the SfEP e-magazine.
‘Guerrilla marketing – breaking into publishing and staying there’
I am delighted I attended this session as Tracey and Jackie work for educational publishers. I pricked up my ears – my skills area! The aim was to find two new marketing tips for your business. More like ten! Sessions attended previously, they worried, focussed on how to stand out with attractive websites and social media in order for publishers to FIND you. Naturally these are important, but they turned marketing on its head. How do we go about finding publishers? What should we do? What should we not do?! A funny scenario followed of a phone conversation with a rather inflexible editor… We completed marketing questionnaires focussing our minds on our marketing approach. It seems that publishers like a 3-pronged approach:
- phone call (makes client aware that you exist)
- email (makes client aware of your name)
- phone call (might lead to a work opportunity).
- Consider your strengths; be specific when marketing yourself. A CV or covering email should be BRIEF and clear to read.
- Be professional, flexible, open to new ideas.
- Have grit, resilience and perseverance (we’ve all had to psych ourselves up for that call).
July – August 2017: Proofreading for the GEMM Project by the Sociology Department, University of Essex (Colchester). The authors were investigating the effects of Brexit and Immigration, presenting their research findings to the European Commission.